Updated: Oct 5
LAUNCH EVENT IN SÃO PAULO BRAZIL DECEMBER 2014
Without a name on the list, it doesn't go in. The phrase was the most heard on Tuesday night (9) by those who tried to have dinner on the roof of one of the tallest buildings on Avenida Paulista, where The View bar is located, known – as the name in English suggests – for its stunning view. of the capital of São Paulo. The reason was simple. The entire floor was reserved for the launch of the concept of one of the most controversial national products of the year: gourmet water, taken from the air of the Amazon, bottled and sold in the fine water market. Scheduled to start at 8pm, the cocktail party for 155 people was full by 9pm. Received on the ground floor, guests boarded an exclusive elevator accompanied by a hostess, who introduced them to the penthouse after a non-stop journey through the building's 30 floors. Before stepping into the bar, pause for a photo in front of a panel with the brand logo: Ô Amazon Air Water. This is the name of the water to be bottled in June next year, when the first batch arrives at the port of Rotterdam (Netherlands). Wrapped with the seal of sustainability, gourmet water will allocate 95% of its “harvest” to the European luxury market. At around 10pm, a video with the Arc de Triomphe as a backdrop presented the concept of water, designed to be sold in six-star hotels and the most expensive restaurants in Europe.